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BECK’S premium beer / Bottle label and 4-pack

BECK’S premium beer
BECK’S premium beer

Discipline: Packaging

Discipline: Packaging

BECK’S international premium-beer specialities Pale Ale, Amber Lager and 1873 Pils. A design innovation on premium level for BECK’S without neglecting well known brand features. The front label is inspired by the brand architecture, but was given a new interpretation and has a darker, premium-looking appearance. Several deep black elements received a high-gloss lacquer drawing extra attention to the new range through the matt-gloss effect (even on cap and neck label). The 4-pack heroizes the brand BECK’S and underlines the innovative and bold character of this premium beer.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Europe

  • DEVELOPMENT TIME 25 - 36 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

Anheuser-Busch InBev Dtl. GmbH

Anheuser-Busch InBev Dtl. GmbH
Bremen, Germany

Design

Grupo SOLUTIONS Branding & Packaging Design GmbH

Grupo SOLUTIONS Branding & Packaging Design GmbH
Hamburg, Germany

Annika Möller