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For the launch of a new low-budget brand in the field of washroom solutions, hauser lacour developed an appropriate and authentically communicating corporate design. The comprehensive identity includes the brand name, a modular claim system, pictorial language, layout and illustrative style. The new brand communicates distinctively and with confidence, based on its brand promise: EASY. EFFICIENT. AND GO.
hauser lacour GmbH
Frankfurt a. M., Germany
Laurent Lacour, Kristina Schmidt, Felix Kopp, Hannah Rindfleisch, Roxana Raschidi, Michael Häussler (Text)