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Rebels, race on. Cayman GT4 / Webspecial

Rebels, race on. Cayman GT4

Discipline: Communication

Rebels, race on. Cayman GT4
Rebels, race on. Cayman GT4
Rebels, race on. Cayman GT4

Discipline: Communication

The Cayman GT4 is a race car, focused on performance and immediate racing experience. A beast, that wants to be on the race track, proving it with a distinctive rear wing. But what does the civilization do with a beast? They imprison it, so it can’t do any harm. Thus we have locked the Cayman GT4 in a concrete basement and users need to unleash it. Using an exit game mechanism users get to know the Cayman GT4. They start in a bunker and need to master five levels with questions about the car. After solving the last level, the GT4 is set free and can be experienced in its element: on the race track.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

Dr. Ing. h.c.F. Porsche AG

Dr. Ing. h.c. F. Porsche AG
Stuttgart, Germany

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Design

UDG United Digital Group

UDG United Digital Group
Hamburg, Germany

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