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The Audi Annual Report is used internationally for brand communication. It consists of a magazine section and a financial section, and all content is also made available digitally. It is an ideal platform for the company to position itself as a highly innovative company that is actively shaping the path to the automotive future. In order to reach an even broader public, the magazine section is also being made available in compact form for the first time as a separately produced magazine. Instead of the extensive financial numbers section, the financial year is summarized in an informative and clearly structured seven-page spread.