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The Match / Promotion

The Match
The Match

Discipline: Communication

Discipline: Communication

Violence between football fans is a major problem. One of the big fights in the Bundesliga is the north derby Bremen vs. Hamburg. Two rivals never to be unified. We overcame this fan rivalry by using Sky Go, the mobile subscription of the football channel Sky, in a unique way: fans without tickets for the sold-out game were able to stream it on their phones – but only half of the picture! One half for Bremen fans, one half for Hamburg fans. Thus two rival fans had to put their phones together to see the whole picture – live outside the stadium.

  • TARGET GROUPS Consumer / User, Other target groups:: football fans of the teams Werder Bremen and Hamburger SV

  • TARGET REGIONS Europe, Further localization:: Germany

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

Sky

Sky
Unterföhring, Germany

Design

Plan.Net/ Serviceplan

Plan.Net / Serviceplan
München, Germany

Alexander Schill, Matthias Harbeck, Sandra Loibl, Thorsten Voig, Valerie Koch, Thomas Heckenberger, Damian Sturm

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Design

Neverest

Neverest
München, Germany

Roman Prochnow, Nicola Boehm, Anett Gruenbeck, Martin Bierbaum

Design

hmmh multimediahaus

hmmh multimediahaus
Bremen, Germany

Niels Verhaag

Design

TRO

TRO
Duesseldorf, Germany