Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE (free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

HMBK – Thomas Hambeck / Corporate Design

HMBK – Thomas Hambeck
HMBK – Thomas Hambeck

Discipline: Communication

HMBK – Thomas Hambeck

Discipline: Communication

"HMBK" is an identically strong brand, which was designed for the tax consultant Thomas Hambeck in order to mark meaningfulness and personal aspects. The missing vocals in the compressed brand name will be phonetically completed by the German pronunciation of the single letters, hence the consonants are able to picture the sound of the name. The logo refers to the characterization of the working process: compression, analysis and optimization. Reductive design, a clear contrastive coloring with references concerning the main theme and their application on the means of communication create an authentic appearance by precise differentiation.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Europe

  • DEVELOPMENT TIME 13 - 24 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

HMBK - Thomas Hambeck

HMBK - Thomas Hambeck
Schwetzingen, Germany

Design

DAUBERMANN

DAUBERMANN
Mannheim, Germany

Go to profile