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Braun Series 3 / Electric shaver

Braun Series 3

Discipline: Product

Braun Series 3

Discipline: Product

Consistent with the values of the Braun brand, the Series 3 shaver stands out with its functional design and high quality. Two shaving foils and a new, optimized middle trimmer ensure thorough shaving of both short and long hair. The distinctive dot-textured surface and the functional thumb rest enable optimal grip for either wet or dry use. The goal for this product was to realize ideal ergonomics and design longevity within the new Braun design language.

  • ASSESMENT CRITERIA Aesthetics, Execution, Usability + Ergonomics

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME 13 - 24 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

Procter & Gamble Service GmbH

Procter & Gamble Service GmbH
Kronberg im Taunus, Germany

Design

Braun GmbH

Braun GmbH
Kronberg im Taunus, Germany

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