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FUJIFILM X70 / Digital camera

FUJIFILM X70
FUJIFILM X70

Discipline: Product

Discipline: Product

X70 is a premium compact camera loaded with fascinating features of the X-Series of “joy of photographing”, “fun of operation”, and “satisfaction of ownership”. An APS-C size X-Trans CMOS II sensor is mounted in the smallest metal body of its class to improve image quality equivalent to a full frame. A maximally thinned high-definition single focus wide lens is mounted with a metal-cut aperture ring and a control ring, which offers the joy of full-fledged manual photo taking, although small in size. A 180° tilt touch screen and fully equipped accessories make the camera user-friendly, adding camera-conscious taste in its small and light body.

  • ASSESMENT CRITERIA Aesthetics, Brand Fit

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Europe, North America, South America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

Fujifilm

FUJIFILM Corporation
FUJIFILM Corporation
Minato-ku, Tokyo, Japan

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Design

Fujifilm

FUJIFILM Corporation
FUJIFILM Corporation
Minato-ku, Tokyo, Japan

Haruka Ikegame

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