Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE (free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

FUJIFILM X-Pro2 / Digital camera

FUJIFILM X-Pro2
FUJIFILM X-Pro2

Discipline: Product

FUJIFILM X-Pro2

Discipline: Product

X-Pro2 is an interchangeable lens camera that is an advanced successor of the X-Pro1 with high-grade design, equipped with metal die-cast body and metal-cut dial and with added functions to improve usability. It has the new APS-C sized 24 M pixel X-Trans CMOSIII sensor to improve image quality. It has an enhanced usability and a refined body shape with a shutter dial with a coaxial mounted ISO dial and an eight-way lever on the back that enables instantaneous change of AF points. Together with a clear optical viewfinder which is our original hybrid viewfinder, these features provide an "unprecedented joy of photo-shooting".

  • ASSESMENT CRITERIA Aesthetics, Brand Fit

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Europe, North America, South America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

Fujifilm

FUJIFILM Corporation
Minato-ku, Tokyo, Japan

Go to profile
Design

Fujifilm

FUJIFILM Corporation
Minato-ku, Tokyo, Japan

Jun Sato

Go to profile