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101 Great Minds / Book design

101 Great Minds

Discipline: Communication

Discipline: Communication

Sound branding is a field that is often neglected by brands and agencies alike. 101 Great Minds picks the brains of the advertising industry’s leading creative minds on the topic. As an unprecedented "who is who," the project was in need of a worthy visual representation. The book cover symbolizes the connection of ear and brain; the generous layout inside the book offers ample space for the interviews. A central design element is the color gradient emerging from the book gutter: exquisitely mixed shades of neon add vibrating dynamics to the analog medium.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

Finnern GmbH & CO. KG

Finnern GmbH & CO. KG
Verden, Germany

Design

Peter Schmidt Group

Peter Schmidt Group
Frankfurt, Germany

Felix Damerius (Creative Director), Gawan Langer (Designer)

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Design

Art of Jack

Art of Jack
Frankfurt, Germany

Jack Moik (Artwork/Photography)

Design

Freunde der Kunsthalle e. V.

Freunde der Kunsthalle e. V.
Hamburg, Germany

Julia Brömmel (Editor)