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Bokumjari Fruits Snack / Fruits snack

Bokumjari Fruits Snack

Discipline: Packaging

Discipline: Packaging

Bokumjari, which produces healthy fruit products, has launched snacks made of only dried fruits without adding any additive. To emphasize the feature of a product containing no additives, the design is created in such a way that raw ingredients are shown by utilizing the “beauty of emptiness.” A vivid background color that can reveal the raw ingredients most effectively is used to deliver the sweet and sour taste of the product; different shapes of leaves are used for each piece to complement the shape of fruits and to increase the fun in eating.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2014

Client / Manufacturer

Bokumjari

Bokumjari
Gyeonggi-do, South Korea

Design

cd's associates

cd's associates
Seoul, South Korea

Dong-min Shin, Seung-joo Lee

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