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SeangGaDuk / Food brand identity

SeangGaDuk
SeangGaDuk

Discipline: Communication

Discipline: Communication

SeangGaDuk, a representative brand in the category of healthy, convenient food for families, developed a new brand identity under the clear brand concept "Natural epicure for my family." The caring appearance of a mom and a child riding a bike carrying fresh food is not intended to depict a mother who makes sacrifices and shows utter dedication to her family but to deliver a story about a happy mother. It aims to evoke a feeling of compassion among core target customers.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME 13 - 24 months

  • DATE OF LAUNCH 2014

Client / Manufacturer

Pulmuone Foods Co., Ltd.

Pulmuone Foods Co., Ltd.
Seoul, South Korea

Design

cd's associates

cd's associates
Seoul, South Korea

Dong-Min Shin, Chan-Kyu Park

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