SeangGaDuk / Food brand identity

SeangGaDuk, a representative brand in the category of healthy, convenient food for families, developed a new brand identity under the clear brand concept "Natural epicure for my family." The caring appearance of a mom and a child riding a bike carrying fresh food is not intended to depict a mother who makes sacrifices and shows utter dedication to her family but to deliver a story about a happy mother. It aims to evoke a feeling of compassion among core target customers.