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SKY SQREENING / Promotion

SKY SQREENING
SKY SQREENING

Discipline: Communication

Discipline: Communication

In Germany, Sky Go is the only way to see the Champions League live on your mobile. To bring this exclusive offer to life, we broadcast the Champions League top match Real Madrid against Schalke 04 live to public digital OoH screens all over Germany. Free for everyone to watch. But: encoded with the first ever real-time adaptive QR code. It let’s you see the live content – but only rudimentarily. This provoked the deep natural urge to see more. Which was easy, with the content as direct channel: a scan of the QR code stream leads to a mobile site to see the match on your smartphone, which could normally only be seen on the pay tv channel Sky.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Europe, Further localization:: Deutschland

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

Sky

Sky
Unterföhring, Germany

Design

Plan.Net/ Serviceplan

Plan.Net / Serviceplan
München, Germany

Alexander Schill, Matthias Harbeck, Franz Roeppischer, Lorenz Langgartner, Damian Sturm, Nicolas Klein, Florian Daldrup

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Design

hmmh multimediahaus

hmmh multimediahaus
Bremen, Germany

Niels Verhaag

Design

Nerdindustries

Nerdindustries
Hamburg, Germany

Marc Pech, Marit Herrmann

Design

fireapple

fireapple
München, Germany

Florian Gengnagel