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KiddOyster Card System / Safer Travel for Children

KiddOyster Card System
KiddOyster Card System

Despite the many improvements to make the best use of public transportation network, the young children in London do not make the healthy and sustainable modes of transport, with greater reliance on on private cars due to the many risks, e.g., getting lost. The KiddOyster card system supports independent and safer travel for young users. It transforms the public bus network system so that the young users are better able to travel confidently, safely and independently. The new travel service is a safe start point to learn how to navigate the city. It changes the situation by engaging stakeholders around the travel as the active players.

Does it solve arelevant problem?Score: 70 %Does it balanceeffort and use value?Score: 90 %Does it create apositive experience?Score: 70 %Does it strengthengroup relations?Score: 40 %Does it reflect orpromote highmoral-ethicalstandards?Score: 80 %

Royal College of Art

Royal College of Art
London, United Kingdom

Yul Jae Lee,
Royal College of Art