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FUJIFILM XQ2 / Digital camera

FUJIFILM XQ2
FUJIFILM XQ2

Discipline: Product

Discipline: Product

Boasting a simple yet sophisticated design the FUJIFILM XQ2 offers a bright F1.8 full aperture, 4x optical zoom at a wide angle of 25 mm and a stylish compact body. The result is a camera that offers the joy of photography by being fun to use and satisfying to own. It adopts the same basic design as its highly rated predecessor, the XQ1, but with expanded color choices, adding a much requested silver-black and elegant silver-white to the ever popular high-tone black. Other features include improvements to AF speed and other functions, as well as a new film simulation mode, CLASSIC CHROME.

  • ASSESMENT CRITERIA Aesthetics, Brand Fit

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Europe, North America, South America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

Fujifilm

FUJIFILM Corporation
FUJIFILM Corporation
Minato-ku, Tokyo, Japan

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Design

Fujifilm

FUJIFILM Corporation
FUJIFILM Corporation
Minato-ku, Tokyo, Japan

Haruka Ikegame

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