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LG Signature Washing Machine / Washing machine

LG Signature Washing Machine

Discipline: Product

LG Signature Washing Machine

Discipline: Product

With convenient control and laundry loading, this washer provides outstanding usability as it is equipped with an automatic detergent feeder and a twin washer mode. The door opens by push. In addition, the opening for laundry loading has been widened by 10 mm due to advanced motor technology, while the drum is tilted at a 6° angle to improve user convenience. The circular UI tilted at a 20° angle can be read from a distance. This is a new premium style washer with a simple exterior and minimalist design. The highly durable porcelain enamel and tempered glass increase the reliability of this product.

  • ASSESMENT CRITERIA Aesthetics, Innovation, Usability + Ergonomics

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Europe

  • DEVELOPMENT TIME 25 - 36 months

  • DATE OF LAUNCH 2016

With its convenient control elements and ease of laundry loading, this twin washer provides outstanding usability with its automatic detergent feeder. The use of durable porcelain enamel and tempered glass increase the reliability of this product, creating a beautiful, clean appearance. Even though it's designed for everyday use, this is still an absolutely functional, yet beautiful, device with a purist design language.
The iF jury
Client / Manufacturer

LG Electronics

LG Electronics Inc.
Seoul, South Korea

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Design

LG Electronics

LG Electronics Inc.
Corporate Design Center
Seoul, South Korea

Jeaseok Seong, Jonghee Han, Youngsoo Ha, Taewoo Yoo, Eunyoung Chee, David Lewis Designers Aps.

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