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RC-4ZWJ / IH rice cooker

RC-4ZWJ
RC-4ZWJ

Discipline: Product

Discipline: Product

With changes in the Japanese lifestyle and the increase in small families, there is a growing demand for small capacity jar type rice cookers. Additionally, more and more people care more about flavor and prefer eating food just after it’s cooked. To adapt to these lifestyle changes, the Toshiba IH jar type rice cooker cooks rice in the traditional Japanese way, despite its small capacity of 450 cc. Led by the universal Toshiba appliance concept of “caring for people” and “essential beauty”, its smooth and clean design fits in with countertops and tables. Moreover, it provides simple and intuitive touch panel operation that is visible only when used.

  • ASSESMENT CRITERIA Usability + Ergonomics, Brand Fit

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

Toshiba Corporation

Toshiba
Tokyo, Japan

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Design

Toshiba Corporation

Toshiba
Tokyo, Japan

Kaori Hoshino, Shuichi Miwa, Setu Hirokawa

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