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REF-630 / Refrigerator

REF-630

Discipline: Product

REF-630

Discipline: Product

Equipped with full width and separated freezer design, the refrigerator is dedicated to meet user behaviors. A premium UMI glass surface finish and an initiated touch door-in-door create more food accessibility and energy saving. When users are approaching, the transparent zone and door button are activated, standing by to guide the user. The generous 631 l interior space features independent dry / wet compartments, in which a 100 l vario zone allows longer lasting freshness via 26 temperature shifts.

  • ASSESMENT CRITERIA Innovation, Usability + Ergonomics, Target Group Fit

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME 13 - 24 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

Haier Group

Haier Group
Qingdao, China

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Design

Haier Group

Haier Innovation Design Center
Qingdao, China

Cheng Yongli, Yin Jingxuan, Jiang Chunhui

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