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REF-631 / Refrigerator

REF-631

Discipline: Product

REF-631

Discipline: Product

The globally pioneered crystal and light design concept was initiated to be adopted for our refrigerator products. When users are approaching, the lights turn blue to show that the sterilization mode is activated. The doors feature KMI brushed glass, which reflects metallic quality and its long-lasting value. Touch door-in-door design technology, which was initiated in the refrigerator industry, provides users with more food accessibility and energy saving. The generous 631 l interior space boasts independent dry / wet compartments, in which a 100 l vario zone makes for longer lasting freshness via 26 temperature shifts.

  • ASSESMENT CRITERIA Practicability, Innovation, Usability + Ergonomics

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME 13 - 24 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

Haier Group

Haier Group
Qingdao, China

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Design

Haier Group

Haier Innovation Design Center
Qingdao, China

Cheng Yongli, Yin Jingxuan, Jiang Chunhui, Jia Hong

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