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AYAMI MOTEKI / Stationery packaging

AYAMI MOTEKI
AYAMI MOTEKI

Discipline: Packaging

Discipline: Packaging

What color is water? That’s right, AQUA BLUE. But, the water in your cup is not that color. Assumptions and naming can lead to the loss of imagination. It can also have a bad effect on the imagination of children. These paints are a new style of paint that allows you to find your own original colors while teaching the principle of color through the addition of the three principle color spheres. “I CAN’T FIND THE COLOR I ALWAYS USE AT A GLANCE.” Such seemingly meaningless moments are really opportunities to further understand color and truly see what it is you are attempting to draw.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME other period:: 3Years

  • DATE OF LAUNCH 2016

Client / Manufacturer

KOKUYO S&T

KOKUYO
Tokyo, Japan

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Design

dentsu

dentsu
Tokyo, Japan