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Nongfu water for kids / Packaging design

Nongfu water for kids
Nongfu water for kids

Discipline: Packaging

Nongfu water for kids

Discipline: Packaging

A new mineral water of Nongfu Spring targeting the youth market due to its leak free cap, comes from Moya Spring, located at the northern edge of Changbai Mountain, a region densely covered by coniferous forest and habitat to numerous wild species. This design lets the youth flexibly use it single-handed. Even when the cover is open, the bottle will not allow water outflow. The label design imaginatively brings the natural world of the water source to life. A set of fantastical illustrations were commissioned to reflect the four seasons, bringing to life the wild species that inhabit the nature reserve where water is sourced.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME 13 - 24 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

Nongfu Spring Co., Ltd.

Nongfu Spring Co., Ltd.
Hangzhou, China

Design

Hangzhou Hotdesign CO.,LTD

Hangzhou Hotdesign Co., Ltd.
Hangzhou, China

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Design

Horse

Horse
Peterborough, United Kingdom