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In February 2015, a LINE Café which incorporates the mobile messenger characters was opened. All packages are designed to emphasize the loveliness of the characters as well as unity so that all of the products reflect a strong brand identity. In addition, the F&B packaging of LINE FRIENDS is designed to go a step further; creating packaging which customers actually want to keep. Combining visual pleasure with the pleasure of eating, LINE FRIENDS F&B products popularity is rapidly increasing, and the LINE Café is now a popular spot for kidults and tourists