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The design challenge was to modernize a classic design and reinvent an icon within the package requirements of a modern day router. The new product needed to appeal to the die-hard following of the classic WRT, which has been in the market for over ten years and is so iconic and ubiquitous that it has been called the VW Beetle of routers. The good will of the Linksys fan base was essential for the success of the new WRT. The new WRT sets the standard for serious home networking. Faster, more reliable, more customizable and more awe inspiring than any other router, it draws a clear lineage to the classic WRT.
Belkin International, Inc.
Playa Vista, CA, United States
Thorben Neu, Ernesto Quinteros, Oliver Seil, Senka Agic, Vergil Chen
Primer Studios
Los Angeles, CA, United States
Greg Thüne