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Linksys AC 1900 WRT / Wireless router

Linksys AC 1900 WRT
Linksys AC 1900 WRT

Discipline: Product

Discipline: Product

The design challenge was to modernize a classic design and reinvent an icon within the package requirements of a modern day router. The new product needed to appeal to the die-hard following of the classic WRT, which has been in the market for over ten years and is so iconic and ubiquitous that it has been called the VW Beetle of routers. The good will of the Linksys fan base was essential for the success of the new WRT. The new WRT sets the standard for serious home networking. Faster, more reliable, more customizable and more awe inspiring than any other router, it draws a clear lineage to the classic WRT.

  • ASSESMENT CRITERIA Aesthetics, Brand Fit, Target Group Fit
  • TARGET GROUPS Consumer / User, Further specification:: Prosumer and Networking Enthusiast
  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America
  • DEVELOPMENT TIME up to 12 months
  • DATE OF LAUNCH 2014
Client / Manufacturer

Belkin International

Belkin International, Inc.
Playa Vista, CA, United States

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Design

Belkin International

Belkin International, Inc.
Playa Vista, CA, United States

Thorben Neu, Ernesto Quinteros, Oliver Seil, Senka Agic, Vergil Chen

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Design

Primer Studios

Primer Studios
Los Angeles, CA, United States

Greg Thüne

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Consumer Electronics

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