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Play:5 Packaging / Speaker packaging

Play:5 Packaging
Play:5 Packaging

Discipline: Packaging

Play:5 Packaging
Play:5 Packaging
Play:5 Packaging
Play:5 Packaging

Discipline: Packaging

Our new flagship speaker, the Play:5, Sonos has reconsidered its out of box experience. This packaging solution is the first application of a system. Sonos approaches the out of box experience as the first customer touch point in a seamless journey from purchase, to setup, to playing music. Removing all distractions and achieving a dramatic reveal of Play:5 was critical. We designed a unique lid with concealed cushioning. The customer only becomes aware of the top cushion when disassembling the box for recycling. A proprietary locking system (patent pending) secures the lid to the base.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Australia/Oceania, Europe, North America

  • DEVELOPMENT TIME 13 - 24 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

Sonos, Inc.

Sonos, Inc.
Santa Barbara, CA, United States

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Design

Sonos, Inc.

Sonos, Inc.
Santa Barbara, CA, United States

Sonos Design Team

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Design

Uneka

Uneka
Pleasanton, CA, United States