Play:5 Packaging
Play:5 Packaging
Play:5 Packaging
Play:5 Packaging
Play:5 Packaging
Play:5 Packaging
Play:5 Packaging
Play:5 Packaging
Play:5 Packaging
Play:5 Packaging
Play:5 Packaging
Play:5 Packaging
2016

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Play:5 Packaging

Speaker packaging

Sonos, Inc.

Our new flagship speaker, the Play:5, Sonos has reconsidered its out of box experience. This packaging solution is the first application of a system. Sonos approaches the out of box experience as the first customer touch point in a seamless journey from purchase, to setup, to playing music. Removing all distractions and achieving a dramatic reveal of Play:5 was critical. We designed a unique lid with concealed cushioning. The customer only becomes aware of the top cushion when disassembling the box for recycling. A proprietary locking system (patent pending) secures the lid to the base.

Client / Manufacturer
Sonos, Inc.

Sonos, Inc.

Santa Barbara, CA, US
Design
Sonos, Inc.

Sonos, Inc.

Santa Barbara, CA, US

Uneka

Pleasanton, CA, US
Date of Launch
2015
Development Time
13 - 24 months
Target Regions
Asia, Australia/Oceania, Europe, North America
Target Groups
Consumer / User

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