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X-Ray II Series / Smartphone series

X-Ray II Series
X-Ray II Series

Discipline: Product

Discipline: Product

The X-Ray series is now in its second generation ˗ with upgrades in the areas of CMF (color / materials / finish), detailing, volume, and parting lines ˗ so that the top and the bottom both have a thinner look and the contours are streamlined and varied in style. Many more design elements have been added to improve details such as the side button and camera lens, while the CMF design echoes the design elements of interior decoration, giving off a feeling of friendly and relaxed comfort with a color scheme based on gray tones. The CMF is divided into two different themes: "Summer Night" and "Winter Afternoon".

  • ASSESMENT CRITERIA Aesthetics, Practicability, Brand Fit

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS North America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

ZTE Corporation

ZTE Corporation
Shanghai, China

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Design

ZTE Corporation

ZTE Corporation
Shanghai, China

Go to profile