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JUUL / E-cigarette

JUUL

Discipline: Product

JUUL
JUUL
JUUL
JUUL
JUUL
JUUL

Discipline: Product

JUUL is the first e-cigarette to deliver the satisfaction of a cigarette with game-changing chemistry in an elegant modern design. We reverse engineered nicotine’s natural salt state to uniquely mirror the experience smokers expect with our proprietary e-liquid formula. JUUL’s liquid-to-wick cartridge system enables consistent flavorful vapor. Features include: regulating temperature in real-time; a tiny microphone pressure sensor; a custom battery for size and efficiency; a patented delivery system; and our unique JUUL pod heater coil crimping mechanism. We optimized satisfaction, pocketability and performance in one sleek product.

  • ASSESMENT CRITERIA Aesthetics, Innovation, Usability + Ergonomics

  • TARGET GROUPS Consumer / User, Further specification:: adult smokers

  • TARGET REGIONS North America, Further localization:: United States

  • DEVELOPMENT TIME 13 - 24 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

PAX Labs

PAX Labs
San Francisco, CA, United States

Design

PAX Labs

PAX Labs
San Francisco, CA, United States