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This year Israel and Germany are celebrating the 50th anniversary of their diplomatic relations. What began with a cautious approach to one another has since developed into a true friendship, one where good friends not only share their experiences but also get to know each other. Inspired by this ideal Mazelprost, the world's first humous beer, has been created and is the official drink of the German-Israeli friendship, yet this honor has been interpreted in a humorous and down to earth way. Its transparent label, seal and color scheme reflect current trends within the craft beer segment to give Mazelprost an optimistic and modern image.
Embassy of Israel
Peter Schmidt Group
Dennis Dominguez, Juliana Fischer, Anette Haid, Stephanie Rieckmann, Florian Schaake
BBDO Berlin, BBDO Tel Aviv
Jan Harbeck, Ton Hollander, Wolfgang Schneider, Christian Anhut, Marius Lohmann, Ricardo Wolff, Danny Yakobowitch