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CHEF | CHEF XL Titanium / Kitchen machine

CHEF | CHEF XL Titanium
CHEF | CHEF XL Titanium

Discipline: Product

Discipline: Product

CHEF Titanium is the next generation of an iconic product with over 60 years of heritage. It provides peerless mixing performance, delivering delicate precision and versatility, not just pure power. Versatility comes via more than 20 easy-to-use specialist attachments. Precision comes via a smart electronic speed control and accurate in-bowl illumination. New specialist scraping and folding bowl tools increase the quality of output even further beyond competitors. The esthetic design and key mechanical touch points have all been refined, raising the product above pure utility. All this is delivered with the brand promise of durability and longevity.

  • ASSESMENT CRITERIA Innovation, Usability + Ergonomics, Brand Fit

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Australia/Oceania, Europe, South America

  • DEVELOPMENT TIME 25 - 36 months

  • DATE OF LAUNCH 2016

This Kenwood kitchen mixer displays an incredibly high standard of material finish. It is a beautiful match of unobtrusively elegant design, precision, versatility and power. This is a product that is built to last – an important aspect that makes it a sustainable design. The professional look is further emphasized by other well thought-out functionalities. The whole device is a winning combination of refined detailing and iconic design.
The iF jury
Client / Manufacturer

Kenwood

Kenwood Ltd.
Hampshire, United Kingdom

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Design

Kenwood

Kenwood Ltd.
Hampshire, United Kingdom

Jamie Weaden, Sean Sweeney (KDO), Klaus Melgaard, Jason Goward, Derren Knight, James Corrigan (R & D)

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