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PFAFF® Creative 1.5 / Embroidery sewing machine

PFAFF® Creative 1.5
PFAFF® Creative 1.5

Discipline: Product

Discipline: Product

An embroidery sewing machine is one of the most technologically advanced products that are produced for a consumer market. The PFAFF® Creative 1.5 is an entry-level machine, designed to be the perfect choice for quilters, home décor sewers, fashion enthusiasts and anyone who values freedom to create. It offers excellent precision, power and an intelligent software. Its shape is based on function, inspiration to create and ease of use. The characteristic colored band that frames the unique tactile key pad and hand wheel continues around the machine, creating a 360°-design story that celebrates the PFAFF® brand heritage in a soft and inviting way.

  • ASSESMENT CRITERIA Aesthetics, Usability + Ergonomics, Brand Fit

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Europe, North America, South America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

SVP WORLDWIDE

SVP WORLDWIDE
VSM Group
Huskvarna, Sweden

Design

Zenit Design Group AB

Zenit Design
Malmö, Sweden

Caroline Formby, Mårten Rittfeldt

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