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Siemens WM avantgarde / Washing machine

Siemens WM avantgarde
Siemens WM avantgarde

Discipline: Product

Discipline: Product

The new premium avantgarde washing machine from Siemens particularly impresses with its innovative and self-explanatory interface. Operation directly on the appliance relies consistently on touch control technology, which allows a very intuitive and forward-looking design. The required program can be selected by a light touch on the slanted panel and varied via direct touch. The generously sized and integrated door - especially with the complementing matching ergonomic base - completes the expressive effect. Combined with the avantgarde tumble dryer, a perfect match!

  • ASSESMENT CRITERIA Aesthetics, Innovation, Usability + Ergonomics

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Europe

  • DEVELOPMENT TIME 25 - 36 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

BSH Hausgeräte GmbH / Brand Siemens

BSH Hausgeräte GmbH
BSI-DS, Brand Siemens - Design
München, Germany

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Design

Siemens Home Appliances

Siemens Home Appliances
München, Germany

Inhouse Design Johannes Geyer

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ID LOUNGE

ID LOUNGE
München, Germany

Roger Münstermann