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DATEV Design DNA is a holistic design language for over 200 software products based on the brand’s strategy and values. It’s a vision that inspires and gives orientation by offering consistent rules, but leaving enough scope for contextual interpretation. Clear and easy-to-use UX and design principles make sure that every contact point with DATEV includes the essential features to communicate the core brand message and to shape positive user experiences: safe, reliable and developed for friends. DATEV Design DNA is designed to be used consistently across all products in an environment with numerous technical platforms, devices and ecosystems.