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DATEV Design DNA / Cross-product design

DATEV Design DNA
DATEV Design DNA

Discipline: Communication

Discipline: Communication

DATEV Design DNA is a holistic design language for over 200 software products based on the brand’s strategy and values. It’s a vision that inspires and gives orientation by offering consistent rules, but leaving enough scope for contextual interpretation. Clear and easy-to-use UX and design principles make sure that every contact point with DATEV includes the essential features to communicate the core brand message and to shape positive user experiences: safe, reliable and developed for friends. DATEV Design DNA is designed to be used consistently across all products in an environment with numerous technical platforms, devices and ecosystems.

  • TARGET GROUPS Consumer / User, Public Sector / Government, Other target groups:: Steuerberater, Wirtschaftsprüfer, Rechtsanwälte und deren Mandanten

  • TARGET REGIONS Europe, Further localization:: Deutschland

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

DATEV eG

DATEV eG
Nürnberg, Germany

Design

designaffairs

designaffairs GmbH
München, Germany

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