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Kia Soul / Brand Identity

Kia Soul
Kia Soul

Discipline: Communication

Discipline: Communication

The Kia Soul book project is one of the best Korean automobile company's brand book. The book cover is red, which is their brand color. The red color has an intention to remind of kia’s brand images. The book content give a story of first and second generation of Kia Soul (kia automobile). It’s all about the automobile’s beginning to its end. Also there is a funny interaction content inside the book motivate readers to read it.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2013

Client / Manufacturer

Kia Motors

kia motors corp
Seoul, South Korea

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Design

sampartners

sampartners
Seoul, South Korea

Kang Zewhyun, Yang Han-A, Ryu Gibaek