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Chancen-Magazin / Magazine


Discipline: Communication

Discipline: Communication

The "Chancen" magazine displays the impact of KfW as the world’s largest promotional bank – both nationally and internationally. To provide the target group of decision makers with additional value, Chancen accompanies public debates and includes relevant information. Each issue is clearly separated into two parts: the chapter called "Reden" (talking) expresses points of view and the expertise of KfW. Chapter "Handeln" (acting) is dedicated to its funding projects. The two parts are visually separated through different color schemes. Infographics, large-sized photos, illustrations, quotes and figures offer further reading incentives.

  • TARGET GROUPS Public Sector / Government, Other target groups:: Entscheider aus Politik und Wirtschaft sowie Fachjournalisten

  • TARGET REGIONS Europe, Further localization:: Deutschland

  • DEVELOPMENT TIME up to 12 months


Client / Manufacturer

KfW Bankengruppe

KfW Bankengruppe
Frankfurt a. M., Germany


Ligalux GmbH

Ligalux GmbH
Hamburg, Germany

Jan Kruse (Creative Director), Martina Massong (Art Direktor), Gina Biel (Designer)

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