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oorrddiinnaarryy / Underwear package

oorrddiinnaarryy
oorrddiinnaarryy

Discipline: Packaging

Discipline: Packaging

“oorrddiinnaarryy” is underwear brand for guys, for their ordinary days. We thought that underwear is the most basic fashion item and it has to have very basic design with humor. Even if one size fits everyone, the package has simple drawings of male with various body shapes wearing underwear. Customer can see them on the package and choose the right size for him without checking the size. It has the cutout of the underwear shape, which shows colors and texture of the underwear. Inside, the package includes the paper holder with the product information. The package design is also very straightforward and communicates with customers in a simple way.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Australia/Oceania, Europe, North America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2015

The ‘underwear parcel’ by orrddiinnaarryy won the jury over with its clear and universally understandable packaging design. In a witty and humorous way, the packaging communicates exactly what’s inside: basic underwear for men, in a range of different sizes. This design is a model for clear product communication. A sustainable solution – simple, minimalist and clever: a witty and perfect interpretation of ‘less is more’.
The iF jury
Client / Manufacturer

617.

617.
Seoul, South Korea

Design

617.

617.
Seoul, South Korea

Jong Yeol Baik, Yong Tae Song