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BMW 7er Exponate IAA 2015 / Multisensual exhibits

BMW 7er Exponate IAA 2015
BMW 7er Exponate IAA 2015

Discipline: Interior Architecture

Discipline: Interior Architecture

The four exhibits topics "BMW Carbon Core," "BMW Laserlight," "BMW Interieur" and "BMW eDrive" communicate the innovations of the new BMW 7 series in a unique didactic and sustainable way. By combination of sculptural and respectively haptical objects and intuitive digital interfaces, the central messages are communicated in an multisensual, comfortable and spectacular way. In addition, latest technologies like seamless LEDs without any wiring visible inside glas panels, integration of original BMW parts like gesture command modules or the combination of car illumination and animated LED floor screens were used for the staging the exhibits.

  • TARGET GROUPS Consumer / User, Other target groups:: Messebesucher IAA 2015

  • TARGET REGIONS Europe

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

BMW Group

BMW
München, Germany

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Design

yellow design

yellow design | yellow circle
Köln, Germany

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Design

MEIRÉ UND MEIRÉ GmbH & Co. KG

Meiré GmbH & Co. KG
Köln, Germany

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Design

MESO Digital Interiors GmbH

MESO Digital Interiors GmbH
Frankfurt a. M., Germany