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POLA White shot is a highly effective line of skin-lightening products. The logo is rendered in cursive, suggesting a handwritten promise to deliver the desired results. The glossy black dispenser atop the white matte bottle provides a contrast in textures that makes the white stand out. The two containers fit together perfectly, thanks to their complementary shapes, and convey a sense of superior, waste-free functionality. The presentation is that of a small but powerful product.
Takashi Matsui (CD), Yushi Watanabe (AD), Kei Ikehata, Karin Mai Kamiyama (D)