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TomTom Rider 400 / Motorbike navigation

TomTom Rider 400
TomTom Rider 400

Discipline: Product

Discipline: Product

The all new TomTom Rider is a fit for purpose navigation device for motorbikers. It's rugged, full waterproof and can be interacted with wearing gloves. TomTom Rider can easily be turned from a landscape to portrait view in order to see more of the road ahead. A core feature is the ability to find the most thrilling roundtrip rides with preferences for winding and hilly roads.

  • TARGET REGIONS Europe, North America

  • DEVELOPMENT TIME 13 - 24 months

  • DATE OF LAUNCH 2015

  • ASSESMENT CRITERIA Aesthetics, Usability + Ergonomics, Target Group Fit

  • TARGET GROUPS Consumer / User

Client / Manufacturer

TomTom

TomTom
Amsterdam, Netherlands

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Design

Native Design

Native Design
London, United Kingdom

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Design

TomTom

TomTom
Amsterdam, Netherlands

TomTom Design

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