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Cultuur in de Klas / Identity

Cultuur in de Klas
Cultuur in de Klas

Discipline: Communication

Discipline: Communication

The Dutch Cultuur Compagie wants cultural education for all children in schools. We developed "Cultuur in de Klas" (Culture in the Classroom), an online platform with the total supply of cultural programs for primary schools and with a marketing principle of fetch and push. Why is culture actually important in education? Kids find culture boring and education about it happens mainly outside school. And that's a shame. Because culture is a world of experience that children can enjoy, once they discover it. At primary school lays the foundation for the cultural development of children. It helps kids to function in a complex and changing society.

  • TARGET GROUPS Further specification:: teachers, students (8 - 15 years) and businesses in the cultural sector

  • TARGET REGIONS Further localization:: Holland

  • DEVELOPMENT TIME other period:: 2 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

Cultuur Compagie

Cultuur Compagie
Alkmaar, Netherlands

Design

Beautiful Minds

Beautiful Minds
Amsterdam, Netherlands

Martijn Mulder, Majella van Raalte, Selmar de Jager