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PEACOCK ITALIAN Design / Food packaging


Discipline: Packaging

Discipline: Packaging

PEACOCK ITALIAN is a sub-brand of PEACOCK, the premium HMR brand of EMART, that focuses on Italian cuisine products. It formed a product group by branding imported goods that had been previously sold by EMART as PEACOCK ITALIAN. It also maintained the visual consistency of PEACOCK products under its core concept of "showing products as they are" through the redesign of the products’ packaging. The logo delivers consumers with the feelings of experiencing dishes of an Italian restaurant at their home tables. It establishes the identity of PEACOCK as a food brand where sophisticated cuisine can be enjoyed simply and easily at home.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Further localization:: South Korea

  • DEVELOPMENT TIME up to 12 months


Client / Manufacturer

Emart Company Ltd.

Emart Group Corporation
Seoul, South Korea

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Shinsegae Group Corp.

Shinsegae Group Corp.
Seoul, South Korea

Jungmin Kim, Ara Ko, Yoonbin Lee, Hyunjoon Jang, Hyunsoo Park (Designers), Yunkyung Yang (Strategist)