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GOT7 "MAD" / Album

GOT7
GOT7

Discipline: Packaging

Discipline: Packaging

This is the package of the "MAD," an album of the "GOT7," a boy band comprised of seven members. Album package divides into two versions and it is expressed as the design of different style. Stages of emotion were expressed by dividing into two stages. Among them, horizontal type of package sought to express the emotional state consisting of emotional confusion and rage. Vertical type of package sought to express the stage in which the rage increases to the maximum level before it is let out. Likewise, emotions such as anger, rage and confusion were expressed in the form of calligraphy and presented as a pattern as well.

  • TARGET GROUPS Consumer / User, Other target groups:: Fans of GOT7; teens and twenties

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME other period:: 1 - 2 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

JYP Entertainment

JYP Entertainment
Seoul, South Korea

Design

Hable Studio

Hable Studio
Seoul, South Korea

Hye In Kang (Art Direction, Design)