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Samsung Smart City 2020 / UX scenario

Samsung Smart City 2020
Samsung Smart City 2020

Discipline: Communication

Discipline: Communication

Samsung Smart City 2020 video was created to convey a glimpse of the near future that SAMSUNG is envisioning for the millennial audience in year 2020. It is to also inspire and motivate internal organizations to collaborate more tightly to achieve the goal of providing meaningful experience to the customers. Samsung Smart City 2020 strategy was created collaborating with highly experienced external organizations to discover new service and platform opportunities that go beyond personal and home context. Hyper-lapse photography was used to represent the dynamic, hyper connected and organically flowing nature of the smart city life style.

  • TARGET GROUPS Consumer / User, Trade / Industry, Public Sector / Government, Further specification:: millennials, electronics industry

  • TARGET REGIONS Further localization:: global

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

Samsung Electronics

SAMSUNG Electronics Co., Ltd.
Seoul, South Korea

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Design

Samsung Electronics

SAMSUNG Electronics Co., Ltd.
Seoul, South Korea

JongWook Choi, BoWon Bang, ChoulJun Hwang, SangChul Yi, Kaei Kim, YongSoung Lee

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Design

Rob Whitworth Photography

Rob Whitworth Photography
, Hong Kong SAR China

Rob Whitworth, Susanne Long