GIFT CERTIFICATE RENEWAL / Gift certificate

HYUNDAI DEPARTMENT STORE is one of the most widely known and established department stores in Korea. HYUNDAI DEPARTMENT STORE is in the course of preparation to introduce broad-scale rebranding. This GIFT CERTIFICATE is part of this massive change in its branding history. Designer Sung Jae-Hyouk took charge in the gift certificates renewal for the first time in 15 years as an initiative in this innovation. This design weaved the abstract geometrical elements insinuating Korean tradition along with the modern image of a "department store" in one place. We focused on its objective: "HYUNDAI’s gift with sincerity" which design itself can get across as a gift.