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GIFT CERTIFICATE RENEWAL / Gift certificate

GIFT CERTIFICATE RENEWAL
GIFT CERTIFICATE RENEWAL

Discipline: Communication

Discipline: Communication

HYUNDAI DEPARTMENT STORE is one of the most widely known and established department stores in Korea. HYUNDAI DEPARTMENT STORE is in the course of preparation to introduce broad-scale rebranding. This GIFT CERTIFICATE is part of this massive change in its branding history. Designer Sung Jae-Hyouk took charge in the gift certificates renewal for the first time in 15 years as an initiative in this innovation. This design weaved the abstract geometrical elements insinuating Korean tradition along with the modern image of a "department store" in one place. We focused on its objective: "HYUNDAI’s gift with sincerity" which design itself can get across as a gift.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

Hyundai Department Store Co., Ltd.

HYUNDAI DEPARTMENT STORE CO., Ltd.
Seoul, South Korea

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Design

Hyundai Department Store Co., Ltd.

HYUNDAI DEPARTMENT STORE CO., Ltd.
Seoul, South Korea

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Design

Jae-Hyouk Sung

Jae-Hyouk Sung
Seoul, South Korea