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Visual Contents Identity / Guide book

Visual Contents Identity
Visual Contents Identity

Discipline: Communication

Discipline: Communication

Hankook Tire Visual Contents Identity (VCI) Guide Book was designed to set guidelines and establish design elements for all corporate print material under the motto of "Hankook Tire’s most genuine identity presented in the most comprehensible way." Hankook Tire’s representative tire brands – Ventus, Dynapro, Eco (Keynergy, enfren), Winter (i-cept, i-park) and Vantra – serve as main pillars in producing the content of this book. Such analyses and benchmarking outcomes informed the creation of the VCI content (tire graphics, icons, graphs and infographics) for each tire brand.

  • TARGET GROUPS Consumer / User, Other target groups:: Designer for Hankook Tire

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

HANKOOK TIRE CO., LTD

Hankook Tire Co., Ltd.
Seoul, South Korea

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Design

HANKOOK TIRE CO., LTD

Hankook Tire Co., Ltd.
Seoul, South Korea

Jihong Min, Dong-Uk Kim

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Design

Honey Communications

Honey Communications
Seoul, South Korea

Eunsuk Choi, Eunhye Lee, Minjae Kim