Visual Contents Identity / Guide book

Hankook Tire Visual Contents Identity (VCI) Guide Book was designed to set guidelines and establish design elements for all corporate print material under the motto of "Hankook Tire’s most genuine identity presented in the most comprehensible way." Hankook Tire’s representative tire brands – Ventus, Dynapro, Eco (Keynergy, enfren), Winter (i-cept, i-park) and Vantra – serve as main pillars in producing the content of this book. Such analyses and benchmarking outcomes informed the creation of the VCI content (tire graphics, icons, graphs and infographics) for each tire brand.