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C by B / Packaging

C by B
C by B

Discipline: Packaging

Discipline: Packaging

Packaging for Brigaderia's chocolate range, a Brazilian confectionary store specialized in Brigadeiro sweets. Each pack was composed through the mix of black and white vintage style engravings combined with simple, yet bold, colored illustrations. A visual play of images which at first might seem dissonant, but which visual contrasts come together in ludic and synesthetic visual narratives.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS South America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2015

The packaging for C by B stands out by virtue of its very charming and witty design. The combination of colored areas and subtle typography introduces the manufacturer as a contemporary chocolate maker: packaging as a perfect messenger. An original vintage design with recognition and entertainment factor: sweet delights with a twist!
The iF jury
Client / Manufacturer

Brigaderia

Brigaderia
São Paulo, Brazil

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Design

Casa Rex

Casa Rex
São Paulo, Brazil

Gustavo Piqueira (Design Direction), Samia Jacintho, Danilo Helvadjian (Designers), Marcio Takeda, Marcela Souza (Assistant Designers)

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