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Apple Pencil / Apple pencil

Apple Pencil

Discipline: Product

Discipline: Product

The new Multi-Touch subsystem in the iPad Pro gives the Apple Pencil striking capabilities alongside pixel-perfect precision. Using incredibly sensitive pressure and tilt sensors, the Apple Pencil instantly recognizes when you are pressing harder or shifting its angle. So you can vary line weight, create subtle shading and produce a wide range of artistic effects ˗ just like with a conventional pencil.

  • ASSESMENT CRITERIA Aesthetics, Innovation, Usability + Ergonomics

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

Client / Manufacturer

Apple

Apple
Cupertino, CA, United States

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Design

Apple

Apple
Cupertino, CA, United States

Go to profile