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Alienware Steam Machine / Gaming console

Alienware Steam Machine
Alienware Steam Machine

Discipline: Product

Discipline: Product

The Alienware Steam Machine is the latest innovation in PC gaming in which the user is no longer tied to a desk. Built around the Linux-based Steam operating system (SteamOS) and the Steam Controller, it is the perfect addition to the gaming ecosystem. Designed for the living room, it delivers more games than any other gaming console. It runs whisper quiet and cool thanks to an innovative cooling solution that provides for the CPU and GPU independently. The unique tri-groove top surface and the chiseled corner let users know that there is something unique about this little box especially when the corner illuminates with the Steam logo.

  • ASSESMENT CRITERIA Aesthetics, Execution, Target Group Fit

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Europe, North America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

Dell Inc. / Experience Design Group

Dell
Round Rock, TX, United States

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