Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE (free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

MacBook / Computer

MacBook
MacBook

Discipline: Product

Discipline: Product

Every component of the new MacBook has been meticulously redesigned to create a Mac® that weighs just two pounds and is 13.1 mm thin. The new MacBook features a stunning 12-inch Retina® display that is the thinnest ever on a Mac, an Apple-designed full-size keyboard which is dramatically thinner and highly responsive and the all-new Force Touch trackpad that brings a new dimension of interactivity to the Mac. The MacBook is available in three aluminum finishes ˗ gold, silver and space gray.

  • ASSESMENT CRITERIA Aesthetics, Innovation, Usability + Ergonomics

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

Client / Manufacturer

Apple

Apple, Inc.
Cupertino, CA, United States

Go to profile
Design

Apple

Apple, Inc.
Cupertino, CA, United States

Go to profile