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SUPWEAR is a new fashion and lifestyle label that designs and sells trendy yet practical and sustainable textiles for lovers of the latest sports craze: stand-up paddling. When creating the SUPWEAR logo, Clormann Design picked up on the theme of water, making a playful addition to the design of SUPWEAR’s corporate communication materials and products, in print, online and in textile designs. SUPWEAR’s imagery consists largely of collages made up of a variety of illustrations and photos. As well as making elaborate photoshoots superfluous, this solution gives the SUPWEAR brand an unmistakable, amicable, yet cheeky look.
Supwear e. K.
Clormann Design GmbH