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Alterhase -2nd-hand label / Alterhase -2nd-hand label

Alterhase -2nd-hand label
Alterhase -2nd-hand label

Alterhase- a signet for second hand goods. And valuing used products and resources.
Wearing this garment shows the world that usage can still be good! And this is what makes us happy!
We developed a signet id and a name for second hand clothing, furniture and products. The label is called „Alterhase“ it should give the customer a chance to communicate his own attitude towards the excessive consumption and the appreciation of used products. Maybe it‘s a small stepin the direktion of a behavior change in term of consumption. On the other side a shop-ovener has a good cooperate design to sell second hand products.

Does it solve arelevant problem?Score: 60 %Does it balanceeffort and use value?Score: 50 %Does it create apositive experience?Score: 77 %Does it strengthengroup relations?Score: 81 %Does it reflect orpromote highmoral-ethicalstandards?Score: 55 %
University

Hochschule für Gestaltung Schwäbisch Gmünd

Hochschule für Gestaltung Schwäbisch Gmünd
Schwäbisch Gmünd, Germany

Robin Weidner,
Hochschule für Gestaltung Schwäbisch Gmünd

Philipp Olinik,
Hochschule für Gestaltung

Jörg Saur,
Hochschule für Gestaltung

David Wojcik,
Hochschule für Gestaltung

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