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ISSA is the world's first silicone electric toothbrush that lends style, form and function to the ordinary act of caring for one's smile. ISSA utilizes high-intensity pulsations that are channeled through soft silicone bristles. It does not oscillate like electric toothbrushes with abrasive bristles, rather it pulsates, making it gentler and healthier for the gums while still effectively cleaning the teeth. ISSA is made from nonporous silicone that resists bacteria build-up, making it 35 times more hygienic than regular brushes with nylon bristles. ISSA is equipped with eight speeds and has a battery life lasting up to 365 uses per full charge.